Why should your company care about Web 3.0?

Seize new opportunities in Web3.0

Why should your company care about Web 3.0? 

First, for a proper understanding of this article, let's give a simple definition of Web 3.0.

Web 3.0 is the third generation of Internet services for websites and applications. The goal is to rely on machine understanding of data to provide a data-driven semantic web, with the objective of creating more intelligent, connected and open sites.

Web 3.0 is relevant because it's linked to 4 major technologies for its proper functioning.

• Blockchain, the principle of storing and transmitting linked data in the form of blocks, secured by a cryptographic system.
• Cryptocurrencies, digital currencies that are independent of traditional banking systems and whose transactions are peer-reviewed and encrypted.
• Smart contracts, a computer program that allows a digital contract to be established, the application of which is guaranteed and secured by a computer code and not a legal entity.
• DApps (decentralised applications), digital applications that run on a network of computers in the blockchain instead of depending upon a single computer. Decentralised, they aren't subject to control by a single authority

Your company can benefit in many ways from using Web 3.0, such as:

1.     Enhanced user experience: Web 3.0 offers a more immersive and personalised user experience using technologies such as augmented reality and virtual reality. These will immerse your customer in your world to give them a unique and unforgettable customer experience.

2.     More transparency and security: Web 3.0 uses blockchain technologies to ensure the transparency and security of online transactions. The Web could allow your company to renew a pact of trust with their customers, promoting the re-establishment of control of data by the users themselves. The blockchain technology used in Web 3.0 aims to decentralise the data stored in it, and inherently make it transparent by limiting the risks associated with the ownership of large amounts of data by large technology groups.  

3.     Improved personalisation of advertising: Web 3.0 uses decentralised data to better target online advertising, which can lead to an increase in the conversion rate. Visitors are identified mainly through cookies, which keep track of their history: pages consulted, time spent on the site, interactions made, last purchases made, exact location, etc…
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In addition, Web 3.0 will allow your company to participate in a decentralised economy, allowing it to take advantage of new business opportunities. For instance, your company may decide to allow payments in cryptocurrencies. These virtual and decentralised currencies work on the blockchain principle, allowing any transaction to be carried out and validated. For your business, adopting cryptocurrencies as a payment method can be an opportunity to expand its customer base by offering an innovative choice at checkout, alongside traditional payment methods. 

By using Web 3.0, your company can improve its brand image, increase its engagement with consumers and benefit from better data security. Indeed, thanks to this technology powered by Artificial Intelligence, you'll be able to better understand your customers' needs, for instance, and define marketing actions that are closer to their expectations. The Web 3.0 era is driving professionals to better understand your buyers' data and how to use it to guide their marketing decisions.

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It's never too late to get involved.

To find out more or if you have any questions, feel free to contact us.

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